Branded doesn't really mean good. Like this mixer, with lifespan about 3 years only, gave a sudden death while I was making the dough. Sigh... $$$ fluttered... flying up, up and away :(
The motor was running but the hook did not spin, maybe the torn of gears. Whatever the reasons, I just threw it away despite spending money for the repair, which can afford a new one.
The new one, cheaper and more powerful than my previous one.